Storywurx was hired by the PenFed agency in DC to develop an important campaign for The Veteran's Administration to anchor their Suicide Prevention initiative. Michael Fry came up with 7 separate campaign concepts. Working with Creative Director, Geoffrey Frankel, Storywurx created 'systems of service' that provided 24/7/365 two-way cross platform connectivity for veterans, health care professionals and those who love them. The campaign is running now and it's called REACH. I am very proud to have co-developed the concept and features as this campaign and all of our hard work, is currently saving lives.